삼성디스플레이, '빌리빌리 월드' 첫 참가... 중국 게이머 집중 타겟

Samsung Display is entering the Chinese gaming display market by participating in Bilibili World 2026, held at the Shanghai National Convention Center. The company showcased a 90-tsubo booth featuring OLED and QD-OLED displays in smartphones, laptops, and monitors, collaborating with Tencent on the game concept 'Honor of Kings: World.' The open-world action RPG, based on the popular mobile game 'Honor of Kings,' features AAA-grade graphics and dynamic combat. Samsung also highlighted LCD displays to demonstrate performance differences in gaming immersion and win rates. The brand 'OBLYX' for gaming laptops was unveiled, emphasizing OLED's black color reproduction and design competitiveness. China's gaming market, with over 680 million users, is growing rapidly, with gaming OLED notebook markets projected to expand at 1,449% CAGR from 2023-2025.