Netflix Considers Introducing 24/7 Broadcast Channels…Expanding Cable-Style Strategy

Netflix is reviewing the introduction of a scheduled channel system similar to cable TV or terrestrial broadcasting, discussing channels that air specific programs repeatedly or genre-specific channels. The plan also includes bundling other subscription services like Peacock within Netflix for an additional fee. This approach mirrors models already adopted by Prime Video and Apple TV. The move aims to combat declining user engagement and keep viewers within the app longer, as streaming platforms, websites, and traditional TV continue to intensify competition for viewing time. While user reactions have been mixed, with concerns about potential price hikes and dissatisfaction with current content arrangements, some users appreciate the convenience of having these channels play in the background without requiring extra selection.