K-Commerce Platforms Grapple with Tariff Barriers as Reverse Dropshipping Growth Stalls

The trend of abolishing tax exemptions on small parcels originating in the U.S. is spreading to the EU and Japan, prompting domestic e-commerce platforms targeting overseas consumers to reassess their strategies. With K-fashion and beauty driving reverse dropshipping growth, rising tariffs and customs burdens have emerged as new challenges. Major platforms like Oliveyoung, MUSINA, and Zimarket are monitoring market conditions while exploring solutions such as local delivery systems and tariff-support promotional campaigns. The EU recently agreed to impose a 3-euro fixed tariff on packages under 150 euros, applicable to all out-of-region sellers registered under the IOSS system. This policy affects 21 European countries, including Greece, Italy, and Hungary. Oliveyoung has issued notices warning customers that customs fees and transportation costs must be paid directly to carriers, while Zimarket, which links sellers to regional platforms like Lazada, acknowledges the need for ongoing monitoring.