Naver's 'AI Tab' Surpasses 10 Million Users in Agentic Search Enhancement

Naver (CEO Choi Soo-yeon) announced on the 15th that its agentic search service 'AI Tab' has surpassed 10 million users. AI Tab, an actionable AI agent that extends conversational search into tangible actions, provides a foundation for all Korean users to easily access AI-centric conversational search. As of 14 pm on the 14th, the service reached 10 million users. Since its official launch, user search behavior has changed significantly, with daily query volume increasing sevenfold compared to beta service, and per-user query volume rising 1.7 times. Multi-turn conversation rates have also expanded beyond one-time questions. By leveraging real purchase data, shopping reviews, and diverse UGC, personalized recommendations cut decision-making time from search to purchase by up to 60-70%. Starting May 15th, a conversational interface will be added to AI Briefing, allowing users to transition from key summaries to follow-up questions and in-depth exploration via AI Tab. By this month, integration between Smart Lens, AI Briefing, and AI Tab will strengthen image search experiences, enabling seamless transitions from image capture/upload via Smart Lens to AI Briefing insights and final purchase via AI Tab.