COHWEI Partners with Lotte Rental and Expands into Mobility... Strengthening Living-Connected Membership

COHWEI is expanding beyond rental services to include vehicle management, broadening customer benefits and accelerating its living-connected platform strategy. By extending membership perks from environmental appliances to mobility, the company aims to strengthen customer lock-in effects and expand its rental ecosystem. The partnership with Lotte Rental, South Korea's leading car rental provider, now allows COHWEI members access to long-term car rentals and vehicle management services, including cashback incentives and discounted maintenance options.