Shinhan Bank Expands Financial Engagement with Future Generations via Characters

Shinhan Bank is participating in the 'Character Licensing Fair 2026' in Seoul until January 19, operating a brand space featuring its representative character 'Shinhan Friends' to bridge with future generations. The event will showcase interactive content combining finance with characters, AI, and AR, including 'Challenge LAB' for gathering financial energy through mobile games, 'Drawing LAB' for creating AI character badges from hand-drawn art, and 'Magic LAB' for capturing AR videos with Shinhan Friends. A 'Discovery LAB' will also help attendees identify finance-related careers aligned with their personality traits. Limited edition products featuring Shinhan Friends will be available during the fair.