Kookmin Financial Group Accelerates Leap to Comprehensive Financial Group, Focusing on Customer Base, Revenue, and AI Execution

Kookmin Financial Group has restructured its second-half execution strategy to accelerate its transition to a comprehensive financial group. The plan emphasizes expanding customer bases, enhancing cross-divisional transaction activity, recovering bank profitability, strengthening non-banking competitiveness, and accelerating AI transformation (AX) across the group. During a workshop featuring executives from 16 subsidiaries and the holding company, leaders discussed strategies to broaden customer acquisition, improve group synergy, and implement targeted marketing approaches. Chairman Im Jongryong stressed the importance of customer acquisition as the foundation of financial group value, urging immediate action on new customer acquisition, retention, and customer diversification. The group also outlined plans to strengthen profitability through core banking segments and cost efficiency, while enhancing non-banking competitiveness and maintaining financial prudence amid potential interest rate hikes. AI integration will expand across operational efficiency, sales support, risk management, and compliance, with enhanced IT security and consumer protection frameworks.