Genesis Unveils 'Magma X GMR' Special Exhibition in Hanoi... Direct High-Performance Experience

Genesis is hosting a special exhibition at its Genesis Studio Hanoi location showcasing its high-performance models and motorsports capabilities through an experiential display. The exhibition features two zones - 'Magma Racing' and 'Magma' - with the former displaying a full-scale GMR-001 hypercar design model featuring gradient magma orange gradients and aerodynamic styling. Visitors can experience racing simulators, listen to team radio communications from WEC and GMR events, and view the GV60 Magma, Genesis' first luxury high-performance model. The event includes test drive programs on courses including Namsan Fortress, with reservations required for participants aged 26+. Additional exhibits include 1:8 scale models of the GV80 Coupe, XC Gran Tourer, and XC Gran Coupe concept, along with brand philosophy spaces like 'North of Magma' and 'Magma Lounge'. Genesis will also deploy the GV60 Magma in its Nürburgring-based track taxi program, incorporating design elements inspired by the Le Mans 24 Hours Special Liberation racing team.