Dubai Struggles with Tourism Decline Amid Iran War... 'Invite Overseas Relatives for 1.19 Million Won Benefit'

Dubai, UAE, is implementing an unprecedented incentive program to revive urban vitality after a sharp decline in tourists due to the impact of the Iran conflict with the US and Israel. According to reports, the Dubai Department of Economic and Tourism Development announced a 'Dubai Invite Reward Program' offering residents cash benefits worth approximately 3,000 dirhams (around 1.19 million won) when inviting overseas family or friends. The program provides residents with hotel stay credits, meal discounts, and entry passes to major attractions, with up to three packages available per resident until October 31, usable until December. Visitors must hold valid tourism visas and cannot be UAE residents. The policy aims to counteract the tourism industry's downturn caused by the conflict, following attacks on key infrastructure that damaged Dubai's reputation as a safe resort destination. The city, which previously recorded a record 20 million tourists in 2025, now faces severe economic stagnation with reduced airline operations, soaring hotel vacancy rates, and major closures like Burj Al Arab Hotel.