Ferrari Replaces Marketing Chief Following Controversy Over First Electric Car Launch

Ferrari replaced its marketing and sales chief weeks after unveiling its first electric vehicle, the Luca, amid significant stock price declines. The new appointee, Massimiliano di Silvestre, a former BMW Italy executive, will take over from Enrico Galliera, who had led marketing strategies for over a decade. The abrupt change came shortly after the Luca's debut, which triggered an 8% drop in Ferrari's stock. The controversy centered on the vehicle's design, with critics questioning its departure from Ferrari's traditional performance-driven identity. Despite emphasizing the Luca's electric powertrain as a continuation of brand heritage, the lack of hands-on driving experience during the launch event fueled debates about Ferrari's strategic direction.