AI in the Financial Sector ③: Our Financial Group Cultivates 'AI That Works and Solves Problems'

Artificial intelligence (AI) is emerging as a core determinant of competitiveness in the financial industry. Following the rise of generative AI, financial institutions are expanding AI utilization beyond simple automation into areas such as sales, wealth management, risk management, and customer advisory services. The speed and safety with which financial institutions deploy AI in the field have become critical indicators of their future competitiveness. Major domestic financial groups are establishing group-wide AI strategies, adopting generative AI platforms, and implementing AI agents to accelerate operational innovation and enhance customer experiences. This series examines how Korean financial institutions are leveraging AI, their strategies for AI transformation (AX), and the evolving landscape of financial services. Our Financial Group is advancing AX as a core initiative in 2024, focusing on organizational restructuring, AX project development, and talent cultivation. The group is transitioning its governance structure to an AI-centric model, with a Chief Digital Officer overseeing strategic implementation and a Group AX Steering Committee comprising CEOs to monitor progress. AI strategy centers and dedicated teams across subsidiaries are executing initiatives, while AI is being applied to optimize loan approvals, enhance risk management, and deliver personalized services. The shift from 'question-and-answer AI' to 'AI that works and solves problems' underscores the group's focus on operational efficiency and innovation.