autonomy_droneZDNet Korea· 7/11/2026, 5:03:20 AM8.0

Tesla Switches FSD to Subscription Model: One-Time Payment of 904,000 Won to Monthly 150,000 Won

Tesla is transitioning the FSD purchase method in South Korea from a one-time payment of 904,300 won to a monthly subscription of 150,000 won starting August 10. Existing FSD customers will retain their current benefits, while new customers will have to choose between the one-time payment before August 9 or the monthly subscription. US-made vehicles will no longer accept EAP purchases starting August 10, whereas Chinese-made vehicles can still buy EAP at 452,200 won. This shift reflects a strategic adjustment in autonomous driving service models and regional differentiation in sales strategies.

💡 AI analysis: Tesla's shift to an FSD subscription model represents a convergence of a software-as-a-service (SaaS) model for automotive, transitioning from upfront hardware revenue to recurring revenue stream strategy to maximize long-ring value and lifetime ecosystem profitability.
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