Bluesky Appoints Tony Schnier as Official CEO... Strengthening Small, Private Communities

Bluesky has officially appointed Tony Schnier as CEO after he served as interim CEO since March. Schnier announced he will now hold the formal title, stating his priorities include creating smaller, more private communities that could drive future growth and innovation. A former co-founder of Automattic (WordPress/Tumblr) and investor in Bluesky, Schnier's appointment follows challenges with user retention and growth as the platform faces declining engagement and community metrics.