Shaking Jeju International e-Mobility Expo [Part 2] 'Electric Car Davos Forum' Promised, Turned into a Neighborhood Carnival

An international exhibition hosted in Jeju Special Self-Governing Province has lost its significance, exemplified by the Jeju International e-Mobility Expo (IEVE). Launched in 2014 as Korea's representative clean energy region and a government-led electric vehicle strategy hub, the event has strayed from its original purpose. This analysis examines the expo's hollow legacy and proposed improvements over three installments, highlighting its failure to create meaningful differentiation or business connections in the global electric vehicle industry. Despite organizers' claims of 50 countries and 500 companies participating, industry experts criticize the event as a hollow marketing stunt lacking global business stature.