otherZDNet Korea· 7/12/2026, 6:14:16 AM8.0

Hyundai Motor to Provide 50 Santa Fe Vehicles as Official Transport for ASEAN Summit

Hyundai Motor Company will provide 50 Santa Fe vehicles as official transport for the 49th ASEAN Summit, which will be held in the Philippines from November 10-12. The company signed a memorandum of agreement (MOA) with the ASEAN National Organizing Council (NOC) on October 10 at the Philippine International Convention Center (PICC). The vehicles will showcase Hyundai's brand competitiveness and product quality on the global stage, leveraging their spacious interiors, advanced safety features, and convenient accessibility. This follows Hyundai's previous participation in major international events such as the 2025 APEC Summit and 2024 Korea-Africa Summit.

💡 AI analysis: Hyundai's deployment of official vehicles for the ASEAN Summit is a ​strategic play to leverage high-level diplomatic visibility to cement brand authority and dominance in Southeast Asian markets.
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