Relu Games' 'Mimeme' Surpasses 2 Million Global Sales

Relu Games, a creative studio under Krafton, has surpassed 2 million global sales for its horror game 'Mimeme.' Launched as early access in October last year, the title reached 1 million sales within 50 days and crossed 2 million after a major update last month. Krafton aims to build 'Mimeme' as a major IP franchise. The AI-driven 4-player co-op game uses AI NPCs to mimic player movements and voices, creating psychological tension. The recent update enhanced NPC behavior and game structure, driving sales growth. Steam maintains 'very positive' user reviews, with praise for tension, psychological gameplay, and varied scenarios. Streaming metrics also surged, with over 10.34 million hours of content viewed and peak concurrent viewers reaching 38 million. The game won a top award at Japan's CEDAC 2026 for game design. Relu Games' CEO Kim Min-jeong highlighted the achievement as proof of AI's role in game development and emphasized future innovation through AI integration.