SKB's 'B tv Hot Deal' Surpasses 60 Billion Won in 8 Months of Sales

SK Broaderband announced that its TV-based short-form commerce service 'B tv Hot Deal' has achieved 60 billion won in cumulative sales and 270,000 units sold within 8 months of launch. Launched in 2023 under a regulatory sandbox approval, the service presents discounted home shopping products via 1-minute short videos on channel 41. Customers can browse products using a remote control, purchase via mobile links, or order by phone. The channel attracted an average of 800,000 daily users, with partner home shopping companies expanding from 5 to 10 and monthly products increasing from 40 to 174. Partners include major home shopping firms and data home shopping platforms. SKB offers free shipping for all items and does not collect intermediary fees. Industry officials noted rapid sales growth and emphasized AI-driven customer analysis to strengthen the service's competitiveness.