Itisencloitt Unveils New Billiards Business Brand 'CENCUE'... Aiming for a Sports Tech Hub

Itisencloitt is accelerating the construction of a Sports Tech Hub by launching its new billiards business brand 'CENCUE' and expanding offline through its own-brand spaces 'CENCUE Lounge'. The company has also made a strategic equity investment in CUESCO, a domestic leader in billiards scoreboards and digital platforms, to combine its infrastructure with Itisencloitt Group's AI, cloud, and global sports IT capabilities. The goal is to lead the digital transformation of the billiards industry. Beyond simple scoreboard supply, the plan is to leapfrog to a vertical integration 'Billiards Sports Tech Hub' offering AI analytics, education, distribution, and global infrastructure. Established in 2012, CUESCO is a pioneer in billiards 3-cushion scoreboards, having been selected as the official scoreboard for UMB-sanctioned events (2018) and KBF divisions (2020). It operates 90 franchises and over 200 outlets through its franchise network, including the 'CUESCO Park' franchise. Itisencloitt and CUESCO plan to comprehensively revamp the billiards industry value chain through strategic business initiatives, including premium cultural spaces for MZ generations and women, an AI-driven digital billiards academy with AR content, franchise product development, and global market expansion leveraging Itisencloitt's sports tech expertise. The company also intends to build brand trust through sports marketing initiatives like hosting events, supporting promising players, and partnerships. Kim Wusung, CEO of Itisencloitt, stated that while billiards has a deep fan base and professional leagues, digital innovation is just beginning, and the company aims to transform the sport into a premium cross-generational and gender experience through precision AI analysis, AR guidance, and premium spaces.