KT Introduces AI to Home Shopping Industry, Establishes Collaboration Framework with 12 Companies

KT is building an AI and big data-based collaboration framework with domestic home shopping companies to revitalize the home shopping industry. The company hosted a forum in Seoul to discuss sustainable cooperation strategies aligned with government policies, with participants including 12 home shopping companies and industry associations. KT presented its GSI platform, which analyzes viewer data to optimize home shopping operations, and plans to enhance its AI capabilities for deeper insights. A mutual benefit agreement was signed to advance industry competitiveness through data-driven collaboration.