Lee Chang-gyun's Heddit: The Time of Heritage

The global fascination with K-pop stems not from fleeting trends but from the enduring heritage embedded in our daily lives and stories. By reinterpreting tradition through modern sensibilities and digital technology, cultural resources expand into performance, exhibitions, urban spaces, and industries. This article explores how Korea's unique heritage is evolving into contemporary experiences through the collaboration between policy, practice, technology, and art. The 48th UNESCO World Heritage Committee in Busan, the first time Korea hosts the event, signifies more than a procedural meeting—it represents Korea's vision of sharing heritage as a cultural narrative. With balanced investments in intangible and tangible heritage, Korea now focuses on how to co-create, experience, and preserve these assets globally. The committee's significance is already evident in its preparation phase, uniting cultural diplomacy, tourism, security, content, and urban branding as a national cultural initiative.