otherZDNet Korea· 7/18/2026, 6:25:08 AM8.0

BTS, Black Pink, and Squid Game Inspire 'Modern Warfare 4's Choice of the Korean Peninsula as Its Setting

Activision's publishing and Infinity Ward's development of 'Call of Duty: Modern Warfare 4' revealed the decision to set the game primarily in the Korean Peninsula, featuring the Korean Marine Corps and U.S. troops' journey, internal conflict within North Korea, and the revival of offline single-player campaigns. Set for release on October 23, the game's studio head Mark Greggsvy highlighted the global influence of Korean culture, emphasizing the region's geopolitical tension as a compelling narrative backdrop.

💡 AI analysis: Major AAA game publishers are increasingly leveraging the global prestige of South Korean cultural IP to differentiate their titles and capture an interconnected, global Gen Z audience through localized storytelling.
View original (ZDNet Korea) →
BTS, Black Pink, and Squid Game Inspire 'Modern Warfare 4's Choice of the Korean Peninsula as Its Setting | Forge Vector