Bitcoin VC Veterans Launch $40 Million Holding Company Targeting SME Acquisitions

Orange Juice, an investment firm acquiring small and medium-sized enterprises (SMEs), has launched with $40 million in funding and plans for future listing. The company targets acquiring SMEs at low prices, improving operations, and holding them long-term while converting a portion of profits into Bitcoin assets. Founders include Jeff Booth, Lin Odden, Nico Letchim, Andy Fitch, Adrian Stickle, and Ruben Zvavbiyan, with Mexican billionaire Ricardo Salinas as an anchor investor. Orange Juice emphasizes long-term corporate sustainability over short-term gains, contrasting with traditional private equity models.