How Zalpha Generation Spends: Insights from AI, Mobile, and Reading Data

The Zalpha generation, born between late 1990s and early 2000s, has grown up in a mobile-centric environment and encountered AI as they entered society. This cohort exhibits distinct characteristics compared to previous generations, making it essential for services targeting them to understand their unique behaviors. At a seminar in Seoul, KT, Milli's Bookstore, and Mind Logic discussed trends in AI and mobile usage among Zalpha, highlighting their evolving relationship with technology.