Coupang Faces 'Dukpyung Nightmare' Again as Incheon Logistics Center Fire's Losses Grow

The 2021 fire at Coupang's Dukpyung Logistics Center caused significant damage, with the company reporting approximately $296 million in losses from inventory, infrastructure, and recovery costs. Concerns are mounting that the ongoing fire at the Incheon 32 Logistics Center could mirror the 2021 incident, with the blaze now in its third day and extensive damage to the 299,000㎡ facility. Industry experts warn that losses may extend beyond inventory damage, as heat, smoke, and firefighting water could render many products unsellable, while automated systems and infrastructure face costly repairs. Coupang's efforts to minimize delivery disruptions through its nationwide logistics network are being closely watched.