Coupang Commences Speedy Recovery Efforts…Dual-Track Approach to Restore Deliveries and Customer Compensation

Coupang is accelerating recovery and damage restoration efforts following the 61-hour extinguishment of a major fire at its Incheon 32 Logistics Center. The company has dispersed delivery volumes to nearby facilities to minimize service disruptions while initiating compensation procedures for canceled orders and sellers. Fire investigators are examining the cause and extent of damage, with Coupang cooperating fully. Some items affected by the fire required order cancellations and customer compensation via Coupang Cash. Seller compensation is expected to follow contractual and insurance guidelines, with industry estimates suggesting limited impact due to the high proportion of direct purchases. Local support efforts include temporary shelters, hospital shuttles, and mask donations to nearby schools. Though firefighting was prolonged by complex infrastructure and flammable materials, all 121 workers evacuated safely, highlighting Coupang's emergency protocols.