Hana Bank Maintains 11-Year Consecutive 1st Place in Customer Contact Segment

Hana Bank has been recognized as the top performer in the customer contact segment for 11 consecutive years in the 2026 Korea Service Quality Index (KSQI) evaluation by Korea Productivity Association Consulting (KMAC). The bank achieved first place in both offline face-to-face interactions and non-face-to-face channels such as call centers. According to the bank, employees demonstrated higher scores than competitors in areas such as work knowledge, customer care, and greetings. Hana Bank operates student, consumer, and senior panels to incorporate customer feedback throughout the product lifecycle, and implements agile lab initiatives and customer experience management systems based on contact-specific satisfaction surveys. The bank also runs financial consumer and staff education programs to prevent financial fraud and a 'Financial Field Communication Team' to improve foreign customers' access to financial services.