Co-Wee Leads Global Lifestyle Enterprise Evolution with 'K-Rental' Trend

Co-Wee is accelerating its global market expansion by leveraging its proven rental model domestically. The company is transforming from an environment appliance manufacturer focused on water purifiers and air purifiers into a leading lifestyle solutions provider offering mattresses, healthcare services, and daily living services. With a focus on Southeast Asia, Co-Wee is rapidly expanding its 'K-Rental' model internationally, increasing overseas business revenue. According to industry reports, Co-Wee's estimated second-quarter connected revenue reached over 14 trillion won, surpassing market expectations. Analysts attribute this growth to high-performing overseas subsidiaries in Malaysia and Thailand, where the Korean-style rental management model combining equipment rental with maintenance services has successfully established market leadership.