Shoppingenti Private Brand 'Bellitz' Drives Two-Year High Growth with Price-Functionality Focus... Establishing Itself as a Value-Based Fashion Brand

Shoppingenti's T-commerce channel, TRLN, reported that its private brand 'Bellitz' has maintained consistent growth for two consecutive years. Evaluated as a value-based fashion brand offering reasonable prices, superior materials, and comfortable wear, allowing customers to dress effortlessly in daily life. Bellitz has demonstrated strong sales growth, with its SS season representative product 'Women's Linen Flirty Pants 4-Piece Set' achieving 152% of target sales, and 'Unisex Summer Cool Pants' reaching 113% of sales targets, averaging 132% of target fulfillment. The strong customer response stems from products emphasizing cool materials, comfortable wear, and reasonable pricing. The brand is also expanding its product lineup with FW season items like fleece pants, corduroy pants, and denim pants, broadening its seasonal fashion offerings. For this year, plans include expanding the product lineup to meet seasonal customer demand, with items like functional tees, stretch cooling pants, and linen flirty pants selling out before the season ended. Shoppingenti aims to continue introducing seasonal lifestyle-appropriate products to strengthen Bellitz's competitiveness. Anjihyun, Head of Product 1 Business Division at Shoppingenti, stated, "Bellitz's continuous customer selection over two years is due to product planning prioritizing customer needs with reasonable pricing, superior quality, and practicality." She added, "We will continue proposing new fashion items blending trends with essential everyday fashion to maintain Shoppingenti's position as a representative private brand."