Colly Intensifies Focus on Beauty and Fashion to Strengthen Corporate Structure and Boost Valuation Ahead of IPO Restart

Colly, which grew through its fresh food delivery service, is now prioritizing expansion into fashion after its beauty category success. Strengthening the fashion category has emerged as a key strategy to enhance corporate value ahead of its IPO resumption. With fashion offering higher margins, analysts note the move could achieve both revenue growth and profitability improvements. The company has begun aggressive hiring in fashion and beauty MD-marketing roles, while launching targeted content like 'Style Notes' to engage 30-40 women. Collaborations with influencers and experts have driven significant traffic, with some fashion campaigns reaching over 16,000 daily views. Colly's fashion initiatives also include exclusive 'Colly Only' products, seasonal promotions, and partnerships with premium brands.