Hyundai Motor Expands 'PleoSmart'... Emergence of Automotive Subscription Economy

Hyundai Motor's next-gen infotainment platform 'PleoSmart Connect' is expanding to volume models, enabling the formalization of 'Function-as-a-Service (FoD)' business in the domestic automotive market. The platform, initially applied to the New Genesis and upcoming models like the new Tucson, will broaden FoD service adoption beyond limited models like Tesla's FSD or Kia EV9's remote parking assist. Its inclusion in high-volume models could catalyze widespread adoption, with Hyundai planning global expansion to Kia vehicles for a 20 million-unit ecosystem. This marks a strategic shift toward software-centric competition in the industry.