Life Insurance 'Big 3' Strengthen Healthcare Services... Expanding into Prevention and Management

Samsung Life, Hanwha Life, and Koebang Life, known as the Big 3 in life insurance, are enhancing healthcare services, expanding beyond insurance into disease prevention and daily health management. Samsung Life plans to launch health management services in August, offering comprehensive care from health consultations to post-treatment support. Hanwha Life will operate a health management center by December, combining physical and digital services, while Koebang Life integrated its app with a health check platform to provide nationwide service comparisons. Insurers view healthcare expansion as a way to strengthen customer engagement and mitigate future insurance risks.