Kakao Adds New Product to 'Easy Advertising' Platform for Channel Friend Acquisition

Kakao launched a new product called 'Our Channel Promotion' as part of its 'Easy Advertising' platform, enabling small businesses to operate ads without requiring specialized agencies. The product uses a CPA (cost-per-action) model where advertisers pay based on friend acquisition results. It includes features like customizable budget settings, ad format options, and data analytics tools to track campaign performance. Kakao also introduced a promotional campaign offering discounts for new advertisers and users who add channels through the ads.