SK Telecom Launches 'Prompt.T' Contest to Gather Customer AI Expertise

SK Telecom announced on July 27 that it will implement the customer-participation 'Prompt.T' contest as part of its 'Good Change' campaign. Good Change, a campaign initiated by SK Telecom in May to document its AI transformation (AX) and customer value innovation (CX) processes, is expanding its scope to include customer-driven programs. The Prompt.T contest aims to demonstrate that AI is an accessible tool for daily life, inviting participants to submit cases where they experienced changes through AI and their unique prompts via SKT's newsroom application. Categories include 'Life AX' for solving everyday problems and 'Work AX' for enhancing productivity. The contest runs until August 10, open to anyone aged 14 and older. Winners will receive SK vouchers and Naver Pay points, with results announced on August 20. SKT will also host a CX media art exhibition in August, showcasing AI-driven insights from a survey to be displayed at Seoul's Euljiro T-tower.