Uber Targets Korean Food Delivery Market, Projects Record Growth This Year

Despite market saturation concerns, South Korea's online food delivery market is projected to grow, with transactions expected to reach a record high of 44 trillion won annually, even when calculated on a simple annual basis. The diversification of delivery items, including coffee, desserts, and noodles, along with the expansion of free delivery and small-order services, is driving this growth. Uber's pending acquisition of Delivery Hero is expected to intensify platform competition around subscriptions and technology.