Deliver Nation Again Sold... Founder Kim Bong-jin Wishes Well for His 'Left-Home Daughter,' Focusing on Grande Clip

Kim Bong-jin, founder of UH Group and chairman of Grande Clip, likened Deliver Nation to his 'left-home daughter' and expressed hope for the successful acquisition of Delivery Hero (DH) by Uber. He also admitted past conflicts with DH, his largest shareholder, during his 2023 resignation from the CEO role at UH Group, which led to his departure. Following DH's acquisition by Uber in 2024, UH Group's parent company changed again, making it a subsidiary of Uber's subsidiary by 2028. At Brandcon 26, Kim discussed branding strategies through social media and organizational culture for growth, citing Deliver Nation's 2014 campaign as a pivotal moment in startup success. He emphasized the shift from traditional mass media to social platforms like TikTok, Instagram, and Shorts.