Krafton's Kim Chang-han Announces Long-Term Growth Strategy: Continuing to Expand Franchise IPs

Krafton's CEO Kim Chang-han outlined a long-term growth strategy focused on expanding franchise IPs beyond single-hit titles. The company aims to establish a sustainable growth model by developing multiple global franchises, with PUBG and Subnautica 2 serving as key pillars. Kim highlighted PUBG's success in converting core fanbases into revenue growth through the Well Made mode and plans to refine this model further while expanding the mobile UGC ecosystem. Subnautica 2, which has surpassed 5 million sales, is also being positioned as a second growth engine with strong Steam reception. Krafton also confirmed plans to unveil five new IPs at Gamescom 2026, including projects based on the PUBG franchise.